Food freedom, not food rules.

True optimization requires more than just "eating healthy." Our nourishment services help you develop a sustainable, joyful relationship with food that fuels your body and feeds your soul — without restriction, guilt, or diet culture chaos.

Fulcrum nourishment coaching

Our nourishment services

Whether you're looking to heal your relationship with food, optimize nutrition for performance, or break free from diet cycles, our evidence-based approach meets you exactly where you are.

Food Story Coaching

Heal your relationship with food

Move beyond dieting to address the psychological and emotional aspects of eating. Our food story coaches help you understand your unique patterns, triggers, and beliefs around food — creating sustainable habits that support your goals without restriction or guilt.

Perfect for those who know what they "should" eat but struggle with consistency, emotional eating, or diet culture recovery.

Your team

Ian Rubin — Food Story Method Creator & Lead Coach

Roseanna Meuser, LMT — Licensed Massage Therapist & Certified Food Story Practitioner

Sessions from $120

Package programs available for comprehensive transformation

Functional Medicine

Root cause solutions for complex health issues

When conventional approaches haven't provided answers, our functional medicine practitioner uses advanced testing and integrative protocols to identify and address underlying causes of chronic symptoms. Combining functional lab work, targeted supplementation, and lifestyle interventions for comprehensive healing.

Perfect for complex cases involving chronic fatigue, digestive disorders, hormonal imbalances, autoimmune conditions, and persistent symptoms that haven't responded to traditional treatment.

Your specialist

Montserrat Corsino, L.Ac., MSOM — Licensed Acupuncturist & Functional Medicine Practitioner

Consultations from $200

Comprehensive packages available including lab work and ongoing support

Nutrition Education & Planning

Evidence-based nutrition for real life

Practical nutrition strategies that support your training and lifestyle goals. Learn how to fuel your body using metabolic science delivered with compassion and understanding — no rigid meal plans or food rules required.

Ideal for those ready to learn sustainable nutrition principles without the overwhelm of restrictive dieting approaches.

Your dietitian

Caroline Hinchliff, RD — Registered Dietitian & Food Story Certified

Sessions from $100

Includes personalized guidance and ongoing support

Balanced approach to nourishment — body and mind

Why our approach creates lasting change

Science-based, soul-centered

Every approach combines cutting-edge nutrition science with compassionate understanding of the emotional and psychological aspects of eating. We address the whole person, not just the plate.

No diet culture here

We reject restriction, guilt, and food rules in favor of sustainable practices that honor both your body's needs and your life's realities. True optimization happens when you work with your body, not against it.

Seamless integration

All services coordinate with your movement training and recovery work. When your nourishment supports your training and your training supports your relationship with food, everything works better.

Meeting you exactly where you are

  • The knowledgeable struggler — You know what you "should" eat but can't seem to stick with it. Knowledge isn't your problem — implementation is. Our food story coaching addresses the psychological barriers that keep you stuck.

  • The hard-to-solve cases — You've tried multiple doctors, diets, and approaches but still struggle with chronic fatigue, digestive issues, or hormonal imbalances. Our functional medicine approach uncovers root causes conventional medicine often misses.

  • The diet culture survivor — You're tired of restriction, guilt, and the endless cycle of dieting. Our approach helps you heal your relationship with food while still supporting your health goals.

  • The performance optimizer — You want to fuel your training and optimize your metabolism using the latest science. We create personalized strategies based on your unique physiology.

  • The overwhelmed beginner — Nutrition information feels confusing and contradictory. Our education-focused approach cuts through the noise to teach you sustainable principles that work for real life.

Nourishment coaching consultation

Not sure where to start?

Our comprehensive nourishment assessment reveals your current relationship with food, metabolic patterns, and psychological barriers — helping us recommend the right combination of services for your goals.

  • Your food story and eating history
  • Current relationship with food and body
  • Metabolic health indicators
  • Lifestyle factors and preferences
  • Goals and desired outcomes

Complete your optimization journey

Ready to transform your relationship with food?

Book a free 30-minute consultation — or learn more about getting started below.