The people behind your results
At Fulcrum, coaching isn't a side gig. Every member of our team earns their place through a multi-year development pathway that combines mentorship, advanced certifications, and thousands of hours of hands-on coaching. When you train here, you're working with professionals who've invested in mastering their craft.
Leadership
The people who built Fulcrum and guide its direction every day.
Jaybe
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David Levy
With a fitness background spanning over 20 years, David has trained clients at every level — from people navigating chemotherapy recovery to mountaineers and wildland firefighters preparing for the toughest challenges on earth. He built Fulcrum's technology platform and coaching methodology from the ground up. Tough, but accommodating.
Cindy Keys
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The people who run the floor
Our directors manage daily operations, develop programming, and set the standard for coaching quality at each location.
Eric
Training with a strong emphasis on sustainability and balance, Eric helps people rewire how they move — correctly and in ways that will support them for the rest of their lives. Incorporating agility, circuit training, heart rate training, pilates, strength, mobility, flexibility, and dynamic athletic movement. Adapting to all ages and fitness levels while being sensitive to previous injuries and individual histories.
Walt Frazier
Walt joined the fitness industry to spread the positive impact that fitness can have on people's lives. For him, working out is therapy — and he wants every hour at Fulcrum to be the best hour of your day.
Your coaches
Every coach at Fulcrum has completed our internal development pathway — a structured progression from apprentice to mastery that takes years, not weeks.
Ian Rubin
Ian is the architect behind Fulcrum's Return to Fitness program and the creator of Food Story — our approach to nourishment that goes beyond macros to understand your relationship with food. With dual Master Coach specializations in biomechanics and health coaching, he brings a rare combination of movement science expertise and behavioral change methodology. His biggest goal: that every client leaves feeling better than when they arrived.
Roseanna Meuser
Roseanna helps clients feel more at home in their bodies, build strength, and recover from injuries. With over 20 years in massage therapy, wellness coaching, and holistic health, she brings a thoughtful, body-aware approach to training — perfect for anyone returning to fitness or looking to move with less pain and more confidence.
Ash Wilson
Ash leverages deep personal experience and passion to help others achieve goals they once thought were insurmountable. Nothing brings him more energy than watching a client break through a barrier they'd been carrying for years.
RJ Brunoff
RJ's focus goes beyond the physical. His goal is to help every client not only hit their fitness targets but build a healthy, sustainable mindset around training and about themselves. Results that last because the thinking behind them changed.
Squid Carter
A lifelong athlete with fitness ingrained into every part of her life, Squid has learned as much from training as she's put into it. She coaches to share that knowledge — making what she's figured out through years of practice accessible to everyone she works with.
Jay
[PLACEHOLDER: Jay's bio — 2-3 sentences about coaching philosophy and background]
Benji
[PLACEHOLDER: Benji's bio — 2-3 sentences about what drew him to coaching and what he's working toward]
Our coaching pathway
Every Fulcrum coach progresses through a structured development track. No shortcuts. No weekend certifications. Just years of mentorship, practice, and mastery.
Intern
Observe & assist
Apprentice
Deliver under guidance
Sr. Apprentice
Design & lead sessions
Coach
Full Fulcrum Method
Sr. Coach
Advanced certs & mentoring
Master Coach
Specialization track
Ready to work with a team that takes coaching seriously?
Book a free consultation and we'll match you with the right coach and program for where you are right now.